Connection creates impact.
BeCONNECTED helps life sciences organisations and the leaders inside them turn fragmentation into alignment, and expertise into impact — because in healthcare, connecting people is what unlocks change.
We work at the intersection of Regulatory Affairs, Market Access & Pricing, Public Affairs and Strategic Communication, anchored in EU healthcare legislation.
THE CHALLENGE
The challenge isn't science. It's alignment.
Innovative healthcare organisations rarely struggle because of weak science. They struggle because critical functions operate independently while today's healthcare landscape demands alignment. The result? Delayed access, missed opportunities and slower impact for the patients who need innovation most.
Regulatory Affairs
Europe's regulatory landscape is evolving rapidly. Organisations that anticipate change gain strategic advantage, while those reacting later risk delays, uncertainty and missed chances.
Market Access & Pricing
Europe's access landscape is changing rapidly. Organisations that adapt early strengthen market positioning, while those reacting later risk delays and reduced access opportunities.
Public Affairs
Public Affairs is evolving faster than ever. Organisations that build trust and influence early shape conversations, while those arriving later risk losing momentum and opportunities.
Strategic Communication
Strategic communication is becoming increasingly complex. Organisations that communicate clearly build trust, while those reacting later risk reputational and compliance challenges.
THE INTERSECTION
Where Regulatory Affairs, Market Access & Pricing, Public Affairs and Strategic Communication become one strategy.
Most organisations treat Public Affairs, Market Access, Pricing and Strategic Communication as separate disciplines. BeCONNECTED connects them. Because meaningful healthcare impact happens when every stakeholder moves in the same direction.
Connect
Bringing together science, policy, payers, patients and decision-makers.
Navigate
Turning EU healthcare legislation into serious strategic advantage.
Influence
Creating alignment that accelerates access and strengthens impact.
HOW WE SUPPORT ORGANISATIONS
Closing the Alignment Gap.
Strategic support for pharma, biotech, MedTech and European Trade Associations navigating healthcare complexity.
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Europe's regulatory landscape is evolving rapidly. From EU Pharma Reform and HTAR to MDR and IVDR, organisations must navigate increasingly complex requirements while preparing products for successful market entry.
What we bring
Regulatory guidance connected to market access and commercial realities
Strategic support across EU healthcare legislation and reform
Senior expertise spanning policy, access and healthcare transformation
Built on
Experience gained through Biocodex, PwC, Ogilvy Healthcare Brussels and an Executive Master in EU Public Affairs & Communication (Great Distinction).
Proof
AESGP keynote speaker on OTC medicines and the EU Pharma Reform (June 2026).
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The European access landscape is changing rapidly. Successful launches now depend on integrated strategies that align pricing, reimbursement and stakeholder expectations across multiple markets from the very beginning.
What we bring
Integrated market access and pricing strategies
Support for reimbursement, HTA and launch readiness
A proactive approach that anticipates change rather than reacts to it
Built on
Experience as Market Access Lead at Roche Diagnostics, Go-To-Market consulting at PwC and senior advisory roles across the healthcare and life sciences sector.
Proof
Belgium became the first country to fully reimburse NIPT for all pregnant women, and reimbursement was secured for the national transition to HPV primary screening for women aged 30–65.
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Meaningful influence is built long before access decisions are made. In a rapidly evolving healthcare landscape, organisations need to engage policymakers, regulators and stakeholders early to help shape the environment in which innovation succeeds.
What we bring
Strategic guidance across EU healthcare policy and Public Affairs
Stakeholder engagement that builds trust and long-term influence
Support in navigating complex healthcare and policy environments
Built on
Ten years of global policy strategy at Roche, senior advisory experience at Ogilvy Healthcare Brussels and long-standing relationships across healthcare institutions, policymakers and patient organisations.
Proof
A €1.5M EIT Health & Horizon 2020 grant secured through multi-stakeholder collaboration, alongside the successful alignment of stakeholders during Belgium's transition to HPV primary screening.
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In today's healthcare landscape, communication must be credible, compliant and consistent. Organisations need to build trust across stakeholders while navigating increasing scrutiny, evolving regulations and rapidly changing communication channels.
What we bring
Strategic communication grounded in healthcare policy and Public Affairs
Programmes that strengthen engagement, trust and stakeholder alignment
Guidance across digital, AI-driven and cross-border communication environments
Built on
Experience at Ogilvy Healthcare Brussels, global policy strategy leadership at Roche and extensive expertise across healthcare communication, advocacy and Public Affairs.
Proof
AESGP keynote speaker on OTC communication and trust in a changing European landscape, pandemic communications leadership at Roche across 150 countries and senior advisory roles in communication and Public Affairs.
FOR LEADERS, FOUNDERS AND TALENT
Going beyond the Expert Trap.
Healthcare needs leaders who connect people, influence decisions and create alignment. Not just experts with the right answers.
For executive leaders · the moment the room expects a leader, not a technical answer
For founders · making decisions no one else can answer
For emerging talent (PhDs and new joiners) · learning the unwritten rules of life sciences, fast
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Confidential sparring with a PCC-certified coach (ICF, September 2026) who has lived healthcare strategy at senior level.
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A structured 90-day programme for new joiners and PhDs entering biopharma. Available individually or as a corporate package.
OUR ACHIEVEMENTS
Experience that connects strategy and impact.
Healthcare transformation requires more than expertise alone. It requires a deep understanding of policy, access, communication and the people behind every decision. With over 20 years of experience across leading healthcare organisations, European policy environments and strategic consultancy, BeCONNECTED helps organisations and leaders navigate complexity with confidence, clarity and measurable impact.
Global policy and access strategies
150+ Countries
Peer-reviewed academic citations
646+
EIT Health innovation grant secured
€1.5+ Million
Healthcare leadership experience
20+ Years
HOW WE WORK
A clear path towards impact.
Step 1
DiagnoseA structured kickoff that maps your alignment gaps across Regulatory Affairs, Market Access, Pricing, Public Affairs and Strategic Communication against the EU regulatory horizon (HTAR, MDR, IVDR, Pharma Reform). You leave the room knowing exactly what's broken before you commit to fixing anything.
Naming the gap is half the work.
Step 2
AlignWe co-build one integrated strategy on one page: stakeholder map, evidence story, policy positioning, the PACT framework for patient-centricity, and commercial readiness. Public Affairs, Access, Regulatory and Communication finally speaking with one voice.
One page. One direction. One strategy.
Step 3
ActivateWe embed with your team to execute as trusted collaborators on call when the brief asks for it, and the scale of the Ogilvy / PRGN global network when international reach is needed.
Connecting people is the superpower.
Step 4
Create impactYour innovation reaches European patients faster, with reimbursement, payer buy-in and aligned internal teams. You shape the regulatory conversation instead of reacting to it. Patient-centricity becomes a measurable, benchmarkable asset and your company joins the few that closed the Alignment Gap.
Connection creates impact.
The future belongs to organisations and leaders who connect.
Whether your organisation is navigating healthcare transformation or preparing for regulatory change — or you as a leader are stepping into a bigger role, building your founder voice, or standing at a personal turning point — BeCONNECTED helps turn complexity into impact.