The story behind BeCONNECTED
Sometimes the biggest transformations happen quietly.
For most of my life, I did what many high-achieving professionals do. I worked hard. I delivered. I showed up. Over the years, I built a career across organisations such as Roche, GSK, Novartis and UCB, working at the intersection of healthcare strategy, market access, policy and communication. Alongside that career, I was also a wife, a mother of three and someone who always found a way to keep moving forward.
From the outside, everything looked successful. But life has a way of challenging even the strongest foundations.
When life forces you to pause.
A few years ago, my husband received a life-changing cancer diagnosis. While supporting him through intensive treatment, I was also helping our three children navigate important milestones in their own lives. Like many people in similar situations, I did what I had always done: I stayed strong, kept working and focused on everyone around me.
Then life delivered another unexpected blow. I lost my brother, and not long afterwards my mother was diagnosed with cancer. For the first time, I realised that simply pushing through was no longer enough. Something had changed. And ignoring it was no longer an option.
Looking beyond expertise.
That period forced me to stop and reflect. Not on my career, but on myself. For years I had invested heavily in professional expertise. Yet some of the most important lessons came from investing in personal growth, self-awareness and leadership. Executive coaching, leadership development programmes, peer reflection groups and mentoring became more than professional development tools. They became anchors. They helped me understand the patterns, beliefs and behaviours that had shaped my life for decades.
The lesson healthcare rarely teaches.
Coming from a family of doctors, specialists and scientists, I grew up surrounded by brilliant people. People who invested deeply in their knowledge and expertise. What I noticed over time is that far fewer people are encouraged to invest in themselves with the same intensity. Not because they lack ambition. Not because they lack capability. Simply because nobody tells them that self-awareness, reflection and personal growth are also part of becoming exceptional.
That realisation stayed with me.
Why I do this work today.
The work I do through BeCONNECTED is built on everything I have experienced throughout my career and personal journey. Yes, it is grounded in healthcare strategy, market access, policy and leadership. But it is equally grounded in something else. The belief that meaningful growth starts when people create space to reflect, understand themselves and reconnect with what truly matters. Whether I work with organisations, founders, leaders or emerging talent, the goal remains the same: Helping people move forward with greater clarity, confidence and impact.
Connection creates impact.
One lesson continues to guide everything I do. When you slow down long enough to understand your own patterns, something begins to shift. You stop performing. You start leading from a place that is more authentic, more intentional and more sustainable. The right opportunities become easier to recognise. The right conversations become easier to have. And the right impact becomes possible. That is the foundation of BeCONNECTED.
And it remains the reason I do this work every day.